Since the Scandinavians began their sun-seeking forays into eastern Spain in the early 1960s, the Costa Blanca has become synonymous with miles of golden beaches, almost year-round sun and the relaxed lifestyle that epitomises Mediterranean Spain. Most of the early visitors never ventured more than a few kilometres from the Mediterranean shore. Those who did were well rewarded. They discovered a region of glorious diversity, from rugged mountains to almost lunar landscapes, and vast areas of natural beauty where the scent of aromatic herbs filled the air and wild flower-lined walks meandered through pine forests.